Challenge
Expand national and international public and investor awareness of Aeras as a world leader in the research and development of TB vaccines.
Strategy/Tactics
Expand national and international public and investor awareness of Aeras as a world leader in the research and development of TB vaccines.
Results
The launch of the manufacturing facility was attended by journalists from across the Eastern United States and generated significant print and electronic coverage. The video and animated storyboard are both central features on the Aeras Web site and have been used to educate their audience about their organization mission and manufacturing process.