AquaBounty Technologies

Challenge

Support on-going efforts to convince investors, governments, and the public that aquaculture technologies using transgenic methodologies result in safe and nutritious salmon and trout.
 

Strategy/Tactics

To us this was a classic “seeing is believing” situation, so we went on-site to Aqua Bounty’s laboratory in Prince Edward, Canada, and produced a visual and accurate description of Aqua Bounty’s cutting-edge transgenic salmon technology that grows safe, nutritious fish in a controlled environment three times as fast as traditional farm-raised salmon. By presenting the science in a “mini documentary” format that included detailed interviews with the scientists and researchers supported by animation, the piece was designed for maximum credibility.
 

Results

The company has attracted world-wide investors and continues to pursue government approval for their amazing technology.

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