Producers Cut by David Welch, CEO WHITECOAT Strategies LLC
As a producer of science and biotech films I look for three important story elements: Excitement and drama, compelling heroes, and yes, a little romance. This may surprise some people. After all, this is science…not a Lifetime movie. But when we discuss amazing cures for our planet, whether it be in medicine, agriculture or industry, the makings of a really good story are always at hand.
I am happy to say this short form three minute video has all three elements. What could be more exciting than a biotech cure to a rare genetic disease that had left 9-year-old Corey Haas virtually blind since birth? Or more dramatic than 3-dimensional animation that visually describes Corey’s procedure. Heroes? This video is packed with them. From Dr. Jean Bennett and her clinical trial and surgical team to Dr. Steve Rose and his research colleagues at the Fighting Blindness Foundation to young Corey himself. And if you’re looking for a little love and romance you need to look no further than the emotion of Corey’s parents who never lost hope that one day their son would have his vision restored.
The inspiration for the video actually came from Dr. Stephen Sherwin, president and CEO of Ceregene and currently the Chairman of the Biotechnology Industry Organization. Steve asked us to produce a video about renewed hope and interest in gene therapy that he could show during his Keynote Address at the BIO Convention in Chicago. He wanted a factual and realistic portrayal of Corey’s story and a video about hope and perseverance.
In reviewing the final cut I was again reminded that the stories of science and biotechnology are best told visually. Video allows us to bring together the scientists with those who benefit from their science. It is a powerful and emotional combination. I must also admit to a little luck. Jean Bennett and Steve Rose are fantastic interviews, each presenting their expertise in language easily understandable by wide audiences. Their dedication to science combined with a personal affinity for patients like Corey really comes through.
In the end, however, it is a story about a special little boy who is as normal as apple pie. He rides his bike (fast) and plays hand-to-eye games on Wii like a world champion. And in 2009, Corey Haas completed his first season of Little League baseball. I don’t think his batting average even mattered.
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