Case studies
Carl
Aeras Global TB Vaccine Foundation
Challenge
Expand national and international public and investor awareness of Aeras as a world leader in the research and development of TB vaccines.
Strategy/Tactics
Expand national and international public and investor awareness of Aeras as a world leader in the… Read full post +
Ceres
Challenge
Help raise the profile of Ceres as the world’s most experienced developers of low-carbon, non-food grasses for advanced biofuels and biopower; and to reinforce Company efforts to educate investors and government decision-makers on the value of using cellulosic materials… Read full post +
Pre-Launch Strategy: Engaging a Patient Community to Secure Support for an Emerging Therapeutic Treatment
Challenge
A small, foreign-based biotech company realizes that filling clinical trials will be completed sooner, saving millions of dollars, if the vocal patient community who could benefit from the product supports were educated about the need for it.
Biotechnology Education Campaign for the Biotechnology Industry Organization
Challenge
Support on-going efforts of the Biotechnology Industry Organization (BIO) to educate the public, law-makers and regulatory officials of the importance of biotechnology for healing, fueling and feeding the world.
Strategy/Tactics
WHITECOAT Strategies and its partners launched a national education… Read full post +
AquaBounty Technologies
Challenge
Support on-going efforts to convince investors, governments, and the public that aquaculture technologies using transgenic methodologies result in safe and nutritious salmon and trout.
Strategy/Tactics
To us this was a classic “seeing is believing” situation, so we went on-site… Read full post +
Fierce Earned Media Campaign Gets Ugly: Previously Forbidden for Winter Sales, the UGLYRIPE® Tomato Wins Federal Regulatory Approval
Challenge
A restrictive USDA marketing order prohibited sale of UGLYRIPE® tomatoes on grounds that it didn’t conform to size and shape standards
Strategy
We started by placing a story in Roll Call, the Capitol Hill newspaper, and then… Read full post +
Using Social Media to Change Minds and Engage Audiences for the Biotechnology Institute
Challenge
Implement a strategic online communications program to better engage teachers, students and the biotech industry and to promote increased functionality on a re-designed Biotechnology Institute Web site.
Strategy
Extensive background research was conducted to identify the best social media… Read full post +