The Power of Video for Biotech Companies

The Power of Video for Biotech Companies

By cassie on July 19, 2010

Biotechnology companies face the ongoing challenges of positioning, promoting and perfecting their products or services. Branding the company within the industry and attracting investor and partnering opportunities are also arduous tasks.

Whether it is informing the media, public or those… Read full post +

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First Place Honors for Saving Roman

By David Welch on June 30, 2010

How Biotechnology is Helping Two Special Boys Live

My WHITECOAT production team (Chip Kuhn, Emily Deckelman, and Jason Baker) and I learned this month that Saving Roman, a short-form film we produced in late 2009, was honored with two national… Read full post +

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The Crossroads of Managing a PR Crisis and My Midwestern Roots

By David Sheon on May 24, 2010

That’s an intersection I didn’t expect to be visiting.  But this month’s MyMidWest Magazine sought comments from PR experts for an article on what company executives who have wandered into the media spotlight should consider before they move forward… Read full post +

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How Video Enhances a Strategic Communications Plan

By David Sheon on May 17, 2010

On its new video blog, the White House released behind-the-scenes clips of President Obama at meetings and events.  They show the President as an open, pleasant and smart leader – who is also human.

No words on a press… Read full post +

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New communications technology means new PR strategy

By David Sheon on May 14, 2010

Today’s piece in The New York Times reminds us of why we started WHITECOAT in the first place.
New communications technology, and the acceptance of it, is changing the way we order groceries, communicate with friends via… Read full post +

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New Hope for Gene Therapy... A Young Boy's Fight Against Blindness

New Hope for Gene Therapy… A Young Boy’s Fight Against Blindness

By David Welch on May 5, 2010

Producers Cut by David Welch, CEO WHITECOAT Strategies LLC

As a producer of science and biotech films I look for three important story elements: Excitement and drama, compelling heroes, and yes, a little romance. This may surprise some people. After… Read full post +

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Molecular Science of Food

By David Sheon on May 2, 2010

Great story on Chef Jose Andres on 60 Minutes tonight.  Not only does he work with Harvard researchers to understand the molecular structure of foods in order to innovate with them, but he also gives tirelessly to DC Central… Read full post +

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Welcome to the new WHITECOAT Blog!

Welcome to the new WHITECOAT Blog!

By cassie on April 30, 2010

To celebrate the launch of our new WHITECOAT Web site, we’re giving away a limited number of WHITECOAT t-shirts! Sign up for our e-newsletter and automatically be entered to win!

Going to the BIO Convention? We’ll be handing… Read full post +

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